An Immersive Brand Environment
Role: McKenzie Gibson, Lead Producer, in collaboration with a national production company.
The Brief
Lead the strategy and execution of a seven-figure experiential buildout within a large-scale direct sales conference.
The Challenge
Multiple internal visions needed to become one cohesive physical brand environment. Creative direction, custom fabrication, crew, and production logistics all had to work toward the same result.
The Delivery
McKenzie oversaw creative direction and custom fabrication while managing crew and production logistics. Her role connected the creative intent with the decisions and coordination required to build the environment on site.
At a Glance
Format: Direct sales conference
Scale: Seven-figure experiential buildout
Focus: A cohesive physical brand environment
Scope: Strategy, creative direction, custom fabrication oversight, production logistics, and crew management
Let’s bring your next big idea to life.
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