A Brand Experience Across the City
Role: McKenzie Gibson, Producer, in collaboration with a national production company.
The Brief
Produce a multi-location activation for a beauty brand, designed for 500 guests through influencer-hosted events, pop-up retail, and a citywide scavenger hunt.
The Challenge
The program combined events across five locations with a 12-stop scavenger hunt. Venue selection and on-site coordination needed to support the different ways guests would encounter the brand throughout the city.
The Delivery
McKenzie led venue selection and on-site execution across the five event locations, alongside the citywide scavenger hunt. The program brought together hosted experiences, retail, and exploration, creating multiple opportunities for guests to interact with the brand.
At a Glance
Format: Multi-location beauty brand activation
Planned guest count: 500
Event locations: Five
Scavenger hunt: 12 stops
Scope: Venue selection and on-site execution
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