A Convention Beyond the Main Stage
Role: McKenzie Gibson, Lead Creative Producer, in collaboration with a national production company.
The Brief
Create a product experience environment and oversee VIP concert hospitality within a multi-day convention for 7,000 attendees. The wider program featured headline performances by Maroon 5, Gwen Stefani, and The Blues Brothers.
The Challenge
The assignment brought together two distinct responsibilities: translating a product story into a physical environment and coordinating hospitality around a headline concert program.
The Delivery
McKenzie led the design and execution of the product experience environment, including fabrication oversight, while managing VIP concert hospitality. Her remit connected creative production with the operational details of the guest experience within the larger convention program.
At a Glance
Format: Multi-day convention
Event attendance: 7,000
Wider program: Headline performances by Maroon 5, Gwen Stefani, and The Blues Brothers
Scope: Product experience design and execution, fabrication oversight, and VIP concert hospitality
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